Beauty brand Grace and Glow has successfully recorded a significant surge in operational efficiency amidst the intense competition in the beauty and care industry in Indonesia. By utilizing BigSeller's omnichannel system, the brand, known for its range of body care, hair care, and skin care products, has successfully doubled its order processing capacity to 10,000 orders per day, a 100% increase compared to its previous system, which capped at 5,000 orders. This success is clear evidence of how operational digitization and inventory management automation can be key drivers in an e-commerce business.

The Challenge: Trapped in Time-Consuming Manual Routines and Stock Synchronization

Before adopting BigSeller , Grace and Glow faced operational challenges common to mega-sellers on marketplaces. Rapid order volume growth across various sales channels like Shopee and TikTok initially overwhelmed the team.

Operations teams must manually log into each marketplace's seller center just to receive and process orders. The problem becomes even more complicated when it comes to synchronizing physical and digital inventory. The team must manually allocate the same stock across multiple product display cases, for both single and bundle sales. This complex stock allocation process takes up to 2 to 3 hours each day, a time gap that can easily lead to overselling or out-of-stock.

The Solution: Efficient and Scalable Omnichannel Automation

Realizing that efficiency is key to continued growth, Grace and Glow chose BigSeller. As an omnichannel platform , BigSeller offers a rich combination of features and a very user-friendly pricing plan for companies aggressively expanding.

Through BigSeller, Grace and Glow have eliminated all repetitive manual processes. All orders from various marketplaces are pulled into a single, centralized dashboard. Its automated stock management feature instantly synchronizes physical and digital storefront inventory in real time. Even more impressively, stock allocation for single and bundled products is now automated, eliminating the need for hours of manual counting.

The Result: 5-Minute Efficiency and Cross-Divisional Utilization

The impact of BigSeller's implementation was immediately felt in Grace and Glow's business performance metrics. The stock management and allocation process, which previously took up to three hours, is now lightning fast and can be completed in just five minutes. This speed automatically boosts the work capacity of the warehouse and field teams, allowing them to process massive orders without the drama of overload.

Not only impacting the operational team, BigSeller has now transformed into a platform that is relied upon by multiple divisions at Grace and Glow:

Marketplace Team: Monitor daily stock movements and sales performance.
Finance Team: Extract valid sales data for financial reporting needs.
Operational Team: Ensures the movement of stock from the warehouse to the hands of customers runs smoothly without any obstacles.

"BigSeller has truly become a turning point for our operational management. Previously, our team had to spend hours just to ensure that stocks on Shopee, Lazada, Tokopedia, and TikTokshop were synchronized to avoid disappointed buyers due to out-of-stock items. Now, everything is done automatically in a matter of minutes. The flexibility of features and data accuracy provided by BigSeller not only makes the field team's work more relaxed, but also helps our finance and marketplace divisions make faster business decisions based on actual data," said Alifia, a management representative from Grace and Glow.

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Customer Story

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Customer Story | Breaking Operational Limits: Grace and Glow Doubles Order Processing Capacity to 10,000 Per Day with BigSeller

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